How is different from Zapier

Zapier is a great tool that was initially designed to create automations between apps, with an internal use case in mind (e.g. send data from Gsheets rows to my Salesforce). Over the years, they developed a marketplace with thousands of apps that SaaS companies can use to create automations between their own app and other SaaS apps.

It's a good place to start if you're just starting a new SaaS company and want to rely on Zapier for a thin but broad level of connectivity.

However, as soon as you start scaling your customer will want to access integrations from inside of your product. It's simply a better customer experience: they don't have to leave your product and they don't need to build integrations on their own every time.

There are several limitations that Zapier has for building customer-facing integrations. Below we are going to breakdown the important differences.

Native Integration Experience vs 3rd Party Integration Experience focuses on helping product teams add native integrations to their B2B SaaS applications, while Zapier is a tool for business users that lets them connect a few apps they use.

With Zapier, you have to send your user to an external website, they have to pay for it, learn it, and build their integrations from scratch.

With, your users can enable integrations in one click. workflow
Zapier workflow
Using Zapier

Automated Integrations vs Manual Integrations uses AI to automatically generate integrations between your app and dozens of other apps your customers use, while Zapier relies on pre-built connectors and triggers that need to be configured manually.

With Zapier, you have to build every integration scenario from scratch for every app and in many cases for every customer. With you only build each unique integration scenario once.

This means you can ship new integrations exponentially faster than using Zapier. workflow
Zapier workflow
Using Zapier

Developer Experience provides a world-class developer experience, with API and SDK for everything, and there is not a single feature in their platform you cannot access programmatically. Zapier also provides API access, but it is much more limited in terms of functionality.

We've designed the product to have a huge scope and configurability. Every step in your integration process can be customised by you either via API or through UI.

Zapier mostly allows to do quick simple actions and triggers but you will eventually hit roadblocks when you need to go a step deeper.

It's one of the main reasons a developer-first experience is needed, to give you control of your integrations and work in-tandem with your own code-base & product to offer the most optimal integration to your customers.

Integration UI offers a pre-built Integration UI, which can save months of time on building your own, while Zapier does not help you with UI at all.

How to embed Zapier for B2B SaaS integrations? lets you extend your workspace with new connectors, so you are never limited by what we’ve built. For more information, check out Connector Builder a new way of building an integration with any app with an API using LLM-powered features.

With Zapier, you have to wait for other developers to build connectors to their apps.

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