Integration App vs Tray Embedded
Integration App
API-first engine.
Universal Integrations.
Tray Embedded
UI-first workflow builder.
One integration at a time.
Universal Integrations
Build integration scenario once and automatically apply it to all the relevant apps. Do not repeat yourself and keep your integrations manageable.
Single-app Integrations
Build each scenario for each application one by one. Not sustainable if you want to build more than a few integrations.
Pre-built or fully custom end-user Ul
We offer a library of pre-built UI components and headless API that lets you build fully custom UI without using any of our HTML or styles.
Pre-built Ul only
Tray Embedded offers pre-build UI in an iframe. It will never look and feel like a part of your app.
API-first development. Ul on top of it
Everything you can do with our engine you can do via API. Just check our API reference.
UI-first development. Limited API
You have to build and configure integrations via Ul. There is no API access to integration blueprints or customer configurations.
No Vendor Lock-in
Connectors, integrations, user configurations, and credentials are fully available and exportable. You fully own your integrations, in case you decide to switch.
Full vendor lock
There is no way to export integrations you've built from Tray Embedded. If you decide to switch, you will have to reimplement all of your integrations.
Detailed Feature Comparison
Non-developer Support
Low-Code/No-Code Support
Integration AppDrag-and-drop workflow builder or YAML editorDeveloper Support
Rest API
Integration AppAPI-first: Full access to all functionalityEnd-user Ul
Integration AppIframe with custom styles, React components, or fully custom UICustom Connectors
Integration AppFully supported (full-access to any API operations, trigger, custom fields)| Integration App |  | |
|---|---|---|
Non-developer SupportLow-Code/No-Code Support | Drag-and-drop workflow builder or YAML editor | Drag-and-drop workflow builder |
Developer SupportRest API | API-first: Full access to all functionality | Limited to user and authentication functionality |
On-premise option(run on your own infrastructure) | ||
End-user Ul | Iframe with custom styles, React components, or fully custom UI | Iframe with custom styles |
ConnectorsConnector Library | ~1500 | ~450 |
Custom Connectors | Fully supported (full-access to any API operations, trigger, custom fields) | Partially supported (Auth, operations, pass-through API only) |
See How We Outperform the Competition on G2
Discover why Integration.app is the preferred choice over Tray
| Key Metrics | Integration App | |
|---|---|---|
| Customer Satisfaction | ||
| Primary Market Focus | Small-Business (86.4% of reviews) | Mid-Market (55.7% of reviews) |
| Starting Price Point | Contact Us Per Month | Contact Us Per Month |
| Key Product Offerings | ||
